BEATRIZMARIE
Culture-Led Storytelling for Modern Brands
Senior Brand, Social & Content Strategist
Social • Brand Marketing • Partnerships • Podcast Production
I help brands and creators build culturally relevant stories across social, content, and community.
PAST CLIENTS
BELKIN INTERNATIONAL
NBC UNIVERSAL
CHICK-FIL-A
COMCAST | XFINITY
KIA MOTORS
LA CLIPPERS
LA DODGERS
ANAHEIM DUCKS
CORONADO BREWING
BEACHBODY
EPIX
LIONSGATE
SONY PICTURES CLASSICS
MUSIC BOX FILMS
MAGNOLIA PICTURES
THE CALIFORNIA MILK BOARD
TOMA LECHE
BONES LOVE MILK
GOT MILK?
HASS AVOCADOS
You & Me Media — Podcast Producer & Content Strategist (Freelance)
2024–Present
• Produce and manage four ongoing podcasts, overseeing end-to-end production from concept development through final delivery
• Collaborate as producer and writer, shaping episode narratives, structure, and audience engagement strategy
• Lead show development for new clients, including format creation, positioning, and long-term content planning
• Serve as a strategic partner to creators and brands seeking high-quality, story-driven audio content
MEGAMEX / HORMEL — Senior Social Media Manager (Contractor)
2023–2024
• Led social media strategy and execution for four national food brands across multiple platforms
• Oversaw content planning, rollout, and optimization while ensuring brand consistency and cultural relevance
• Elevated engagement and audience growth through insight-driven storytelling and campaign execution
• Partnered cross-functionally to align social strategy with broader marketing initiatives
KB HOME — Senior Social Media Manager (Contractor)
2023
• Directed social media strategy across 21 regional divisions, balancing national brand voice with local market needs
• Developed scalable frameworks for content planning, approvals, and rollout
• Supported large-scale campaigns through cross-functional collaboration and execution
LATV NETWORKS — Digital Content Producer & Social Media Manager
2020–2022
• Produced and launched three original television shows, managing content from concept to execution
• Developed digital-first extensions and social strategies to support on-air programming
• Managed six brand accounts across seven platforms, aligning digital storytelling with network goals
• Oversaw content calendars, production workflows, and performance optimization
BELKIN INTERNATIONAL — Digital Marketing Manager (Contractor)
2019
• Oversaw digital marketing rollouts for new product launches across owned platforms
• Managed CMS content and collaborated on UX updates for Belkin.com
• Analyzed performance data to inform ongoing optimization and site improvements
BEACHBODY.COM — Digital Project Manager (Contractor)
2019
• Led the creation and launch of a company-wide intranet platform
• Designed content structure and user experience to improve internal communication and adoption
• Coordinated cross-functional stakeholders through planning, execution, and launch
NBC UNIVERSAL — Digital Project Manager (Contractor)
2018
• Managed digital rollouts for primetime television programming
• Coordinated schedules, QA processes, and cross-team deliverables
• Ensured timelines and quality standards were met across campaigns
CHICK-FIL-A CORPORATE — Integrated Media Activations Specialist (Contractor)
2017–2018
• Led integrated media activations from concept through execution
• Managed campaign budgets and allocated resources across initiatives
• Facilitated internal, agency, and client meetings to ensure alignment and delivery
GRUPO GALLEGOS ADVERTISING — Social Media Content Creator & Copywriter
2016–2017
• Supported branding campaigns for new business development
• Created copy and content across video, digital, and social platforms
• Contributed to campaign concepts, messaging, and execution
CALLAN ADVERTISING — Digital Media Planning Coordinator
2014–2016
• Planned and executed digital media buys for film industry clients
• Negotiated placements and monitored campaign performance
• Supported reporting and optimization efforts
LEADERSHIP & VENTURES
Green Moms Social Club — Founder & Community Strategist
2025–Present
• Founded and scaled a community-centered platform focused on motherhood, wellness, movement, and intentional connection
• Launched organic content strategy generating 92K+ views and reaching 8.9K accounts within 90 days
• Grew the community by 400+ followers organically, translating digital engagement into real-world participation
• Leveraged audience insights to inform programming, partnerships, and event strategy
OVERVIEW
Senior Digital Content, Social & Podcast Strategist with 10+ years of experience leading multi-platform storytelling for national brands, media networks, and creators. Proven track record of building culturally relevant content ecosystems, producing original shows, and scaling engaged audiences across social, video, and audio platforms. Expertise spans Latin media, brand strategy, podcast production, and community-driven growth.
SKILLS
Digital Content Strategy • Social Media Strategy • Podcast Production • Brand Storytelling • Latin Media Marketing • Community Building • Influencer & UGC Strategy • Instagram • TikTok • YouTube • Facebook • Google Analytics • WordPress
EDUCATION
Full Sail University — B.S. Business, 2012
Full Sail University — M.S. Internet Marketing, 2014